Privacy policy

This policy covers the 5am Club by Mr. Asad apps for iPhone and Apple Watch and this website, 5am.asadshah.co.uk. They are made by Huddle Duck Ltd (company number 11837993, 22 Ventnor Road, Solihull B92 9BU, United Kingdom), which is the data controller. In short: your sleep and heart data stay on your own devices and we never see them.

Health data

With your permission, the iPhone app reads sleep and heart rate data from Apple Health, and the Watch app reads your heart rate. The apps only read this data. They don't write anything to Apple Health.

The apps use this data on your iPhone and Apple Watch to run the alarm and the coach. It is never sent to us or to anyone else, and it is never used for advertising. The iPhone and Watch apps pass settings such as your wake time between each other directly, through Apple's own connection between the two devices.

You can turn Health access off at any time in the Health app on your iPhone (Sharing, then Apps). Apple Health may also keep its own copies of your data, for example in iCloud, depending on your Apple settings. Apple controls that, and Apple's privacy policy covers it.

No account and no servers

There's no sign-up and no login. The apps don't send your data to servers run by us, and they don't use any AI services. Your settings and history are stored on your iPhone and Watch. Deleting the apps deletes that data.

Payments

The membership is sold and billed by Apple through the App Store. Apple handles your payment details and we never see them. Apple tells your device whether your membership is active, and the app checks that on your device. Apple gives us sales reports that don't identify you by name.

Tracking and analytics

The apps contain no advertising, no tracking and no third-party analytics. If you've chosen to share crash reports and usage data with app developers in your Apple settings, Apple may pass us anonymous crash reports and app statistics. You can change that in Settings, Privacy and Security, Analytics and Improvements.

This website uses no cookies, no analytics and no tracking. It is hosted by Vercel, whose servers keep standard request logs (such as IP address and browser type) for a short time for security and to keep the site running.

The Copy prompt button copies text on your own device. If you use the Open ChatGPT or Open Claude links, the setup prompt is sent to that service when you open it, and their own privacy policies apply.

If you email us

If you email hello@asadshah.co.uk, we use your email address and what you send us to reply and help you. We keep the conversation only as long as we need to, and we don't add you to a mailing list.

Children

The apps are made for adults and aren't directed at children under 13.

Your rights

Under UK data protection law you can ask what personal data we hold about you, ask us to correct or delete it, and object to how we use it. Because your Health data stays on your devices, the only personal data we are likely to hold is an email you sent us. Email hello@asadshah.co.uk and we'll sort it. You can also complain to the Information Commissioner's Office at ico.org.uk.

Changes

If we change how the apps handle data, we'll update this page and the date at the top before the change goes out.

Contact

Huddle Duck Ltd, 22 Ventnor Road, Solihull B92 9BU, United Kingdom. Email hello@asadshah.co.uk.